I am a Lead UX and Product Designer who has launched products, built departments, and pushed clients and agencies to elevate their digital game. Writing code since I was 7, technology has always been what makes me tick. Starting my career in social work where I advocated for people directly, I found the perfect cross-section of my skills in UX. After 8 years in the industry, I have won new business, launched countless products, designed even more conceptual products, and redesigned iconic brand experiences. One of the things I am most proud of is building an enterprise usability lab, commodifying insights, allowing the agency to attract new clients and cross-sell additional services.
I have worked with Team One, RAPP, Night Agency, Havas Life for clients such as Lexus, Gerber, Viagra (Pfizer), Nestle, Purina Dog Chow, Toyota, Humana, FedEx Office, and most recently, Tone it Up for the launch of their mobile fitness studio platform.
I am currently at Heal, a start-up that brings doctors to your home, on-demand.
I am very active in the UX community in LA, organizing events with Ladies that UX, former board member for UXPA LA, active member of Tech Ladies, and teaching with UCLA Extension and General Assembly.