BetterSleep
Research, onboarding, and the in-between states of a top-grossing sleep app.
People liked BetterSleep and didn't come back the next night. I ran a diary study to find out why, turned it into the quarter's roadmap, and designed the entry points, copy, and loading states that came out of it.
A returning problem, not a value problem.
People liked what they got; the app gave them no reason to come back the next night. Four focus areas came out of it, each tagged by confidence. That became the quarter's experimentation roadmap.
Where trust is won or lost
The syncing sequence is where trust is won or lost. Progress is honest, the wait is explained, and a 20-second fallback makes sure nobody is left staring at a spinner.
Higher stakes, same voice
A care pathway to specialists and at-home diagnostics, with higher stakes and legally careful copy that still sounds like the app. Partner features designed to feel useful instead of like an ad. And the Insights tracker: sleep quality, phases, interruptions, sounds.
