Michelle
Matthews
15+ years designing products people rely on, from the first research session to the last edge case. I came to design from social work, so I design with deep empathy that penetrates my work all the way down to the pixel.
RESUME —Selected work
A wearable, its companion app, and the design system behind them, for a new kind of hardware product now in beta.
Research-led redesign of the path from website to first appointment for a pediatric mental health service.
Redesigning a content-heavy wellness app for discovery, engagement, and retention.
Taking an iconic consumer brand into clinical care. A 0-to-1 digital therapeutic for people with chronic conditions.
Research, onboarding, and the in-between states of a top-grossing sleep app.
Brand identity and marketing site for an AI cancer information product.
Clear, calm, and designed to convert users to believers.
I design for moments that carry weight: someone deciding whether to trust a new product, learning an unfamiliar device, or short on time and patience. The goal is that they feel oriented the moment they open it and know they're in the right place. The bar is the best consumer apps: plain language, one idea per screen, and a clean, modern visual system calm enough that the important thing is obvious.
I do my best work with my hands in it, and AI is part of how I work every day. I run the study, map the service, build the system, prototype and ship in code with Claude, and stay with the copy and edge cases until it's live.
Experience
mmatthews85@gmail.com · 347-852-8466